Hi!

I’m
Cynthia

Marketing & Communications Leader

About Cynthia

I’m a best-in-class marketing and communications leader that bridges the divide between creative ideas and exceptional execution.

I’ve spent 10 years leading high-growth initiatives and launching new markets at blue-chip tech companies like Google, startups like Waze, and emerging powerhouses like Cookies, a billion-dollar brand.

My unique blend of experiences sets me apart allowing me to create compelling stories that connect with users, build innovative products that solve real problems, and drive results that exceed expectations.
I am a battle-tested leader most recognized for launching successful product marketing initiatives at:
consumer brands /
enterprise tech products /
social impact organizations
Thanks for stopping by my portfolio! Check out my past work, and let’s get to building what’s next.
downloadable pdf resume

I’VE WORKED WITH

Accelerate growth,
conquer new markets,
and inspire action.

SEE MY WORK

Hear what my colleagues have to say...

Cynthia is one of those rare analytical based thinkers, who is able to prioritize many different projects and figure out how to make the biggest impact. Cyn can take a project from idea to execution with basically no guidance and deliver way above anyone’s expectations. From her time at Waze, she made a lasting impact on a global scale - from operations in Latam to marketing in SMB, Cyn is a true rockstar and any company would be lucky to have her.
Matt Phillips
Global Director Waze
Cynthia is one of the brightest and most dedicated individuals I’ve come across. She brings a diverse set of problem-solving skills to the table, which allow her to be flexible and adapt, and therefore thrive, especially when facing the challenges of supporting a business that is just beginning to scale. She is an excellent communicator, both as a writer and presenter. She also brings an international perspective having lived and worked abroad.
Ben Crowell
Waze Ads GTM Lead
Cynthia was a key Latam Operation Member, being responsible not only for training new team members, but also was a key contributor for new market launches. She does a great job understanding where gaps in process and knowledge exist in her role and on her team.
Cyn is proactive and understands how to balance her core role and drive development opportunities.
Thais Padilha
Head of LATAM Operations
Cynthia is one of those rare analytical based thinkers, who is able to prioritize many different projects and figure out how to make the biggest impact. Cyn can take a project from idea to execution with basically no guidance and deliver way above anyone’s expectations. From her time at Waze, she made a lasting impact on a global scale - from operations in Latam to marketing in SMB, Cyn is a true rockstar and any company would be lucky to have her.
Matt Phillips
Global Director Waze
Cynthia is one of the brightest and most dedicated individuals I’ve come across. She brings a diverse set of problem-solving skills to the table, which allow her to be flexible and adapt, and therefore thrive, especially when facing the challenges of supporting a business that is just beginning to scale. She is an excellent communicator, both as a writer and presenter. She also brings an international perspective having lived and worked abroad.
Ben Crowell
Waze Ads GTM Lead
Cynthia was a key Latam Operation Member, being responsible not only for training new team members, but also was a key contributor for new market launches. She does a great job understanding where gaps in process and knowledge exist in her role and on her team.
Cyn is proactive and understands how to balance her core role and drive development opportunities.
Thais Padilha
Head of LATAM Operations
Cynthia is one of those rare analytical based thinkers, who is able to prioritize many different projects and figure out how to make the biggest impact. Cyn can take a project from idea to execution with basically no guidance and deliver way above anyone’s expectations. From her time at Waze, she made a lasting impact on a global scale - from operations in Latam to marketing in SMB, Cyn is a true rockstar and any company would be lucky to have her.
Matt Phillips
Global Director Waze
Cynthia is one of the brightest and most dedicated individuals I’ve come across. She brings a diverse set of problem-solving skills to the table, which allow her to be flexible and adapt, and therefore thrive, especially when facing the challenges of supporting a business that is just beginning to scale. She is an excellent communicator, both as a writer and presenter. She also brings an international perspective having lived and worked abroad.
Ben Crowell
Waze Ads GTM Lead
Cynthia was a key Latam Operation Member, being responsible not only for training new team members, but also was a key contributor for new market launches. She does a great job understanding where gaps in process and knowledge exist in her role and on her team.
Cyn is proactive and understands how to balance her core role and drive development opportunities.
Thais Padilha
Head of LATAM Operations
Cynthia is one of those rare analytical based thinkers, who is able to prioritize many different projects and figure out how to make the biggest impact. Cyn can take a project from idea to execution with basically no guidance and deliver way above anyone’s expectations. From her time at Waze, she made a lasting impact on a global scale - from operations in Latam to marketing in SMB, Cyn is a true rockstar and any company would be lucky to have her.
Matt Phillips
Global Director Waze
Cynthia is one of the brightest and most dedicated individuals I’ve come across. She brings a diverse set of problem-solving skills to the table, which allow her to be flexible and adapt, and therefore thrive, especially when facing the challenges of supporting a business that is just beginning to scale. She is an excellent communicator, both as a writer and presenter. She also brings an international perspective having lived and worked abroad.
Ben Crowell
Waze Ads GTM Lead
Cynthia was a key Latam Operation Member, being responsible not only for training new team members, but also was a key contributor for new market launches. She does a great job understanding where gaps in process and knowledge exist in her role and on her team.
Cyn is proactive and understands how to balance her core role and drive development opportunities.
Thais Padilha
Head of LATAM Operations
Cynthia is one of those rare analytical based thinkers, who is able to prioritize many different projects and figure out how to make the biggest impact. Cyn can take a project from idea to execution with basically no guidance and deliver way above anyone’s expectations. From her time at Waze, she made a lasting impact on a global scale - from operations in Latam to marketing in SMB, Cyn is a true rockstar and any company would be lucky to have her.
Matt Phillips
Global Director Waze
Cynthia is one of the brightest and most dedicated individuals I’ve come across. She brings a diverse set of problem-solving skills to the table, which allow her to be flexible and adapt, and therefore thrive, especially when facing the challenges of supporting a business that is just beginning to scale. She is an excellent communicator, both as a writer and presenter. She also brings an international perspective having lived and worked abroad.
Ben Crowell
Waze Ads GTM Lead
Cynthia was a key Latam Operation Member, being responsible not only for training new team members, but also was a key contributor for new market launches. She does a great job understanding where gaps in process and knowledge exist in her role and on her team.
Cyn is proactive and understands how to balance her core role and drive development opportunities.
Thais Padilha
Head of LATAM Operations

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